Sweden shines during the World Cup! When the World Cup is played, it's not just the big arenas that are filled with anticipation. Even at home in Sweden, families, friends and neighbors gather in front of the TV to follow the world's largest football festival. Restaurants show matches, discussions get heated at workplaces, and many plan their summer activities based on the schedule. Sweden's advancement to the World Cup woke up the Swedish fans from their slumber that had lasted for a few years. Despite a hopeless qualifying campaign, the Swedish national team packed their bags and traveled across the Atlantic. Qualification for the tournament colored the entire country, and despite late kickoffs, Swedish cities across the country have been painted yellow and blue on match days. Stockholm Stadium, Ullevi, the squares in Sundsvall and Östersund. The Swedish people have made pilgrimages to see their team play a championship and create magical memories. Sweden is now in 3rd place in the World Cup table with 4 points after 3 matches, with a recent form of 0-1-4 (LLDLL). The next match is against Romania at home on September 25. ## A World Cup with Sweden increases attention The increased attention is also noticeable in other ways. In addition to a lively country, TV viewing and fantasy sports, more and more people are choosing to place a small bet on the matches to make the experience even more exciting. Often it's about simple bets on match winners, number of goals or which player scores the first goal. ## The impact of the World Cup on the community The community is one of the things that is affected during a championship. Like more children want to play table tennis after Truls Möregårdhs success, so now more children want to put on their football boots. For local clubs, a VM can therefore contribute to more people wanting to start playing football or return to training after the summer holiday. In the long term, a large international championship can have positive effects far beyond elite football. ## The World Cup and its impact For many residents around Sweden, the VM is also about something bigger than football, namely community. Regardless of whether you follow Argentina, England, Spain, Sweden or another national team, conversations are created between people. The World Cup brings new contacts. The World Cup brings together lost contacts. The World Cup is a catalyst for community. This is one of the reasons why the World Cup continues to be one of the most appreciated events in the world.